For my Brand Storytelling course, I created a collaboration between Merit Beauty and Reformation. Merit is a clean beauty brand focused on minimalist, skin-loving makeup, while Reformation is a sustainable fashion brand known for stylish, eco-conscious clothing. The collaboration offered customers a limited-time promotion: purchase any Merit set and receive a Reformation bag as a gift. This partnership combined their shared values of sustainability and style, creating a curated, eco-friendly experience that enhances both beauty routines and wardrobes.