For this project, I had the opportunity to work on a creative campaign for Choco Pronto, a local coffee shop in Athens. I teamed up with my classmates to explore the shop's history and brand identity, working closely with the owners to develop a tailored marketing strategy. Our campaign included social media content, print ads, and strategic recommendations for growth. The final deliverables included a detailed plans book and a client pitch, providing Choco Pronto with the tools to strengthen their brand and connect with the community. It was a valuable hands-on experience in storytelling and creative direction!